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Superior Tire Service has been serving the automotive repair, new tire, and new wheel needs of customers in Colusa, CA, Willows, CA, Butte County, CA, and surrounding areas for more than two decades.

  • SUN
  • MON
    7:00 AM
    5:30 PM
  • TUE
    7:00 AM
    5:30 PM
  • WED
    7:00 AM
    5:30 PM
  • THU
    7:00 AM
    5:30 PM
  • FRI
    7:00 AM
    5:30 PM
  • SAT
    7:00 AM
    5:00 PM

About Superior Tire Service

Founded in 1997, Superior Tire Service has locations at 247 Bridge St. in Colusa, CA and 202 East Sycamore St. in Willows, CA. We’re automotive and custom truck repair centers and TIA-certified tire dealerships. We have spent the last years delivering auto and truck repairs, tires, and wheels to satisfied customers. You can come see us in person, or schedule an appointment online today from the comfort of your couch.

Superior Tire Service was started by Jim Reading, who had been a successful owner of another family business, Reading Oil, a fuel and oil distributor started by his father. Jim opened Superior Tire Service in Colusa, CA, then added a second location in Willows, CA by purchasing Safety Tire Service from a long-time Willows resident. The business is now owned by Jim’s son, Nick.

At Superior Tire Service, we value our employees and take pride in our community. We build loyal and honest relationships with our customers and are committed to them. We shop local as part of our commitment to contributing to the community. Count on us for professional and courteous service with a hometown feel.

Reasons to Choose Superior Tire Service

  • Favorite tire brands like MICHELIN®, Firestone, and Cooper
  • Wide selection of tires for sale
    • Passenger and light truck tires
    • Farm and agricultural tires
    • UTV and ATV tires
    • Commercial truck tires
  • Tire services including computerized wheel balancing, road force balancing, flat tire repair, low-profile tire installation, tire rotation, and TPMS repair
  • Auto repair services including steering and suspension system repair, brake repair, exhaust system repair, wheel alignments, transmission repair, axle repair, and CV joint repair performed by ASA-certified technicians
  • Preventive maintenance including cooling system/radiator service and lube/oil changes
  • 24-hour, on-call tire service for flat repairs and tire replacements
    • Colusa, CA at (530) 458-7741 
    • Willows, CA at (530) 934-5178
  • Aftermarket wheels
  • Custom truck work, including lift kits and leveling kits
  • Waiting area with coffee, popcorn, television, and Wi-Fi
  • Complimentary ride service to your home or office

Browse Our Tire Catalog Browse Our Service Catalog

Whether you are from Colusa, CA, Willows, CA, Butte County, CA, or another surrounding area, Superior Tire Service should be your first stop when purchasing a new set of tires or seeking service. Contact us online or visit our auto service center today for service you can count on.

Cooper Tires MICHELIN® Tires Firestone Tires Continental Tires Goodyear Tires Yokohama Tires

Contact Superior Tire Service


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Phone: (530) 458-7741
Fax: (530) 458-3838
Address: 247 Bridge Street
Colusa, CA 95932
Phone: (530) 934-5178
Address: 202 E Sycamore Street
Willows, CA 95988
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